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A waitlist reward usually works like a lottery: refer enough people and you get the big prize. The trouble is that most members never get close, so they stop sharing early. Tiers fix that by giving people a reachable reward sooner and a better one later.
The problem with one big prize
The distance is too far
If the reward is ten referrals away, a member who has brought in two people sees eight more to go. That's a long way for a small reward, so many people give up after their first share.
The reward has to be worth the effort
People judge a reward against the work it takes. A large prize only motivates a few people, usually the most committed members, who were going to share anyway.
How tiers keep people going
A reachable first step
A first tier at two or three referrals makes the first share feel worthwhile. Members see progress quickly, and that's usually enough to bring them back.
A reason to keep going
Later tiers give the people who are still sharing something to aim for. A member who has reached the first tier can see the next one, and that keeps them engaged.
Rewards that match the stage
Early tiers can offer small perks, like a badge or early access to a preview. Later tiers can offer more, such as a founding price or a place in the first cohort.
Setting up tiers on Springuplist
Springuplist lets you set reward tiers on each waitlist. Each tier has a referral count and a reward, and members see the tier they've reached and how many referrals they need for the next one. The leaderboard shows everyone's standing too, so people can see where they stand.
Set up your reward tiers
Add tiers to your waitlist in a few minutes, and members see their progress from the first referral.
A single big prize can work for a small list where everyone is already committed. For most launches, tiers give people a reason to share at every stage.
